San Diego Value Fashion Examiner Review of Bagonia

Karmic shopping: Bagonia eco-friendly bags
by Erna Adelson

Let’s reflect on the relationship between shopping and karma. To me, this means that a monotonous wardrobe is like a self-fulfilling prophesy—if you never take fashion risks or update your wardrobe, these choices will reflect in your entire look. However, overindulgence is not without consequence. I like to think that savvy spending and wardrobe recycling—reusing and revamping existing pieces and finding select items secondhand—allows for occasional high-quality, big ticket purchases. Your wardrobe value is up since you spend less often and on items you truly love.

Recently, I found a way to truly up shopping my karma, and it’s right in our own South Park: Bagonia creates stylish handbags, totes, and clutches that each contain hidden, reusable shopping bags. All handbags are made in the USA, 100% cruelty-free, made of vegan, organic and eco-friendly textiles, and reclaimed materials. Though a Bagonia bag would be considered an investment purchase, the karma is inevitable: Bagonia is a local business, products are locally manufactured, and each use of a Bagonia shopping bag saves 6 plastic bags a week--that’s 22,176 bags in an average lifetime! Bagonia and Birch (the men's line of hip, eco bags) exemplify value fashion by updating your look, preserving resources and the environment, and maximizing cost per wear. Find them at Junc Boutique or Be Beauty Boutique in San Diego and get more information at hernicheproducts.com.

To read this article on the examiner Web site visit http://bit.ly/QOS5h